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	<description>Delivering Strategic guidance &#38; practical solutions for business growth.</description>
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		<title>Is it time to rev up your marketing machine again?</title>
		<link>http://www.kedroninc.com/?p=11</link>
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		<pubDate>Fri, 21 May 2010 16:00:19 +0000</pubDate>
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		<description><![CDATA[Is the economy really improving? Should I go back to my pre-recession level of marketing? We get these questions on a regular basis now. Not to sound lawyerly, but the answer is &#8220;it depends&#8221;. As with any economic recovery, different sectors will recover faster than others. Consumers will be cautious as they dabble with increased&#8230; <a href="http://www.kedroninc.com/?p=11">Continue reading &#187;</a>]]></description>
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		<title>Basics of Planning a Direct Mail Campaign</title>
		<link>http://www.kedroninc.com/?p=43</link>
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		<pubDate>Mon, 05 Apr 2010 14:33:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Every good marketing campaign whether on television, radio, print, or e-mail has to answer the same basic questions to be successful; 1) What are we marketing? 2) Why do they want to buy it? 3) Who are &#8220;they&#8221;? 4) How do we reach them? 5) Is it worth the money to run this campaign? Obvious,&#8230; <a href="http://www.kedroninc.com/?p=43">Continue reading &#187;</a>]]></description>
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		<title>Revisit Your Marketing Activities</title>
		<link>http://www.kedroninc.com/?p=40</link>
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		<pubDate>Fri, 26 Mar 2010 14:31:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[There is a huge silver lining lurking in the current economic woes &#8230; time to think. Now that business is slow, you have the time to revisit your marketing activities with three objectives in mind: Look to see what has been working and what has not.  Make decisions and take actions to stop the unproductive&#8230; <a href="http://www.kedroninc.com/?p=40">Continue reading &#187;</a>]]></description>
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		<title>Integrated Marketing Grows Your Business</title>
		<link>http://www.kedroninc.com/?p=38</link>
		<comments>http://www.kedroninc.com/?p=38#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:26:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Just like the Whos in Who-ville, sometimes you need to scream out to your customers to let them know that you are alive and well. The evening news is filled with dismal numbers from unemployment, to foreclosures, to bankruptcies.  Local and national businesses are failing on a daily basis. This is the time to let&#8230; <a href="http://www.kedroninc.com/?p=38">Continue reading &#187;</a>]]></description>
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		<title>Who Is Your Target?</title>
		<link>http://www.kedroninc.com/?p=36</link>
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		<pubDate>Thu, 18 Mar 2010 14:25:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

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		<description><![CDATA[Most often, integrated marketing is spoken about in terms of targeting prospects and customers.   But who else can you actively market to that will build your business? Recruits:  When you are recruiting new employees, you are in essence “selling” them on your business and on the idea that working for you is the best option&#8230; <a href="http://www.kedroninc.com/?p=36">Continue reading &#187;</a>]]></description>
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		<title>Beginning Your Integrated Marketing Plan</title>
		<link>http://www.kedroninc.com/?p=33</link>
		<comments>http://www.kedroninc.com/?p=33#comments</comments>
		<pubDate>Sat, 13 Mar 2010 14:19:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

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		<description><![CDATA[Over the past two weeks you have figured out your 2 prerequisites to a solid integrated marketing plan. As a reminder, these prerequisites are: 1) A clear definition of the services you offer with defined benefits. 2) A clear understanding of the customer&#8217;s needs and wants. Since we are assuming (safely?) that you already have&#8230; <a href="http://www.kedroninc.com/?p=33">Continue reading &#187;</a>]]></description>
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		<title>Nimble Marketing Saves Money and Enhances Brand</title>
		<link>http://www.kedroninc.com/?p=120</link>
		<comments>http://www.kedroninc.com/?p=120#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:53:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article]]></category>

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		<description><![CDATA[With the escalating usage of cell phones, text messaging, instant messaging, e-mail, twitter, 24-hour news access, Facebook, and every other type of electronic communication and messaging tool,  the rate of change in the business environment is accelerating daily. In a fast paced environment, when sales opportunities arise suddenly, leaving little time to react, many businesses&#8230; <a href="http://www.kedroninc.com/?p=120">Continue reading &#187;</a>]]></description>
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